SUS.TAIN

Sustainability & CSR

YOUR BRAND AND YOUR LEGITIMACY ARE INTERTWINED. TODAY, PROTECTING YOUR LEGITIMACY IS OFTEN LINKED TO HOW WELL YOU'RE DOING IN RELATION TO THE SUSTAINABILITY AGENDA. IF YOU FAIL TO REMAIN CREDIBLE WITH KEY STAKEHOLDERS, YOU PUT YOUR BRAND IN GREAT PERIL.

Seasoned, Informed, and Inspired Sustainability Communication Expertise
Communicating with customers, investors, employees, the media, and other stakeholders about your "Triple Bottom Line" is a complex task because of the need to keep messages consistent, choose the right instruments and channels, and provide for transparency and dialog. Few traditional advertising, PR, and media agencies possess the expertise to fully manage this area.
Almost two decades before climate change and peak oil were out in the popular forum, we were working with many aspects of communication related to ecological and social sustainability. In commercial communication, public policy debates, academic texts, and grassroots activism, we honed the knowledge and skills that are highly valued today.

Areas where we have built depth and intuitive familiarity include energy, corporate social responsibility (CSR), environmental management, natural resource management, environmental policy, and health & safety. Meima Communications comes into the equation as a provider of such stakeholder communication instruments as:

Environmental, social, and sustainability reports (e.g., based on the GRI guidelines)
Validated statements of conformity (e.g., using the EMAS criteria)
Product labeling and other package-based and POS information
Periodic, structured consultations and dialogs (based on the European Works Councils Directive, for example)
Feature and editorial articles
Fora, workshops, seminars
Mediation and negotiation materials
White papers/Position papers

Stakeholders increasingly want to understand organizations' performance in terms of their social, economic, and ecological sustainability, and are holding them to ever-higher international standards of practice and performance. To respond to this challenge, you need communication specialists who get it!